While some may have been born with a silver spoon in their mouth, I was born with a hammer in my hand. Here is the short story of how I became me.
Growing in the heart of beautiful Casablanca, Morocco, to a real estate development father who ate, breathed, and slept construction, set the stage for a budding builder. As a young child, I was fascinated by the science of building and was passionate about fine craftsmanship. Soon enough, my father started showing me the ropes and dragging me to the construction sites so I could observe, appreciate and learn. As a teenager, I became a summer fixture of the business, gaining hands-on experience, learning from my mistakes and honing my skills.
By age 24, I had already overseen construction of over 50 high-end projects for such brands as DIESEL, Just Cavalli, Tommy Hilfiger, BCBG Max Azria, Dirk Bikkembergs, Yves St Laurent, and Fendi, to name a few. I had also built luxurious single-family homes and condominiums for high-profile celebrities, posh salons and spas, coffee shops, and restaurants.
At that point in my life, I was presented with a once-in-a-lifetime opportunity to pursue my studies at the prestigious Ecole Nationale des Ponts et Chaussées in Paris, graduating in 2005 with a degree in Building and Construction. Soon after, I was selected from a pool of Morocco’s finest to tackle a massive high-end shopping mall project spanning more than 15,000 square feet: it remains my signature accomplishment to this day.
In early 2015, my little family and I moved to the city of Angels: a lifelong dream, due in no small part to the exceptional eco-friendly residences I could envision building here, on the famous West Coast of the beautiful USA.
Having freshly emigrated and slowly getting acclimated, turned into a premier real estate firm within a very short time. As the CEO in charge of development, I single-handedly oversaw the entire development and construction activities, which culminated into breathtaking homes that each had a distinct signature. I am immensely proud of each and every one of all those projects.
8383 Wilshire Blvd. Suite #800 Beverly Hills, Los Angeles CA 90211